1. Discover
Brainstorm ideas to create an initial working vision of the final product
Identify and solve problems that may affect the feasibility of the project
Refine the ideas to a realistic and feasible set of expectations
Introducing your favourite software team, powered by Oakley the Dog
We're an agile team of professional software developers and graphic designers in Sussex and Cardiff
Together, we have 20+ years' combined experience delivering beautiful, innovative, and functional logos, brands, websites, and mobile apps to modern businesses
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Our workflow
2. Design
Use the expectations to specify and agree the requirements and scope
Prototype mid-fidelity wireframes to agree the user journey
Sketch diagrams to plan and agree any behind-the-scenes functionality
3. Develop
Copy the wireframes to program the frontend for the software
Use the diagrams to program the backend for the software
Attend regular progress updates meetings with software demos
4. Deliver
Use the original requirements to verify the software works as expected
Deploy any web, email, and REST API servers to an agreed hosting platform
Attend optional live testing to demonstrate the software in a real-world environment
Discover
Deliver
Develop
Design
Our timeline
2020 ➔ 2023 | Deprecated
Creating the Team Edge v1.0
Our first business-ready WordPress project was a cutting-edge team 360 diagnostic tool, empowering team coaches across the UK and Europe to easily analyse KPI metrics for business and executive teams. Initially tested with industry leaders like John Lewis, First Direct, ASOS, and KPMG, its success inspired continued growth into what the web application has now become today.
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2021 ➔ 2022 | Deprecated
Porsche Retail Group
We provided cutting-edge, external IT services and technical support to Derek Knight for Porsche Retail Group Ltd, including presentations, spreadsheets, documents, and forms. Our output efficiently supported and clarified internal and public-facing sales workflows across the UK.
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2022 | Active
Nash.io
Before stepping into the role of Lead Software Developer for Performance Edge and Web Design by Lewis Harman, Lewis contributed to the frontend team at Nash.io, an intuitive personal cryptocurrency wallet. During his time there, he developed secure web and mobile features using Next.js and React-Native, focusing on safeguards, quality assurance, and micro-developments.
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2022 ➔ 2024 | Active
Creating the Team Edge v2.0
We're excited to unveil the latest version of our team 360 diagnostic tool, now powered by React.js and Firebase. Featuring a seamless user experience, an all-in-one dashboard, and a 40% increase in performance, it's designed to impress. Our web application continues to be used by industry-leading business and executive teams, including Virgin Atlantic, John Lewis, and First Direct, to develop and transform their business and executive teams. Coupled with the release of Lucy and Paul's new book, Building Top-Performing Teams, the team coaching space has undoubtedly reached a new pinnacle.
Explore ➔
2023 | Deprecated
Stylish Clothes
Our first leap into AI-powered innovation led us to design a machine learning model using a KNN classifier to recommend trendy and affordable clothes. Our stylish tool filtered by size and analyzed key metrics, including average colours, from your selections to help curate your perfect wardrobe. Crafted with Next.js and Firebase, it delivered a fashion-forward browsing experience like never before.
Explore ➔
2024 | Deprecated
Task Teams
We embarked on a 12-week research project at Cardiff University with the School of Computer Science and Informatics to explore how software could use videogame mechanics to reduce procrastination. With 75% of users expressing a desire to continue using it and 47% of users indicating that impulsivity is a strong motivator, the prototype showed promise and offered a clear direction for future research.
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2024 | Active
Coed Morgan Air Rifle Range
Working with Ryan at Coed Morgan Air Rifle Range proved to be a rewarding opportunity to transform their brand with a new website, powered by WooCommerce and a custom WordPress theme. We also delivered a stunning new logo, thanks to Freya Marriott. Within a month, we reimagined their website into a delighting user experience with effortless online bookings.
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